Aug 09
Always a good and useful read, Inc. Magazine often has important info on marketing issues. Today I came across a very good article on B 2 B Social Media Marketing. Read it to learn about how to set your strategy first, then use free services such as Linked In, Facebook and Twitter to drive new [...]
May 23
A member of one of our CEO Focus groups in Maryland, Sam, was building a new home generator repair business. A “consultant” told him he should do radio ads to bring new customers. Off Sam went and spent $60,000 on radio ads! Did they work? Nobody knows, because they had not set up a way [...]
May 22
The word “strategy” is used a LOT in business these days. But what does it mean to you? Allow me to offer the simple little chart on the left to get the discussion going. An entrepreneur sets up a business model (the way in which his/her business will generate revenue). Then they create a PLAN [...]
