Aug 09
Always a good and useful read, Inc. Magazine often has important info on marketing issues. Today I came across a very good article on B 2 B Social Media Marketing. Read it to learn about how to set your strategy first, then use free services such as Linked In, Facebook and Twitter to drive new [...]
Jul 12
We are always hearing how we should have a business plan, right? But, seriously, what busy street-fighting entrepreneur actually has time to create one of those 1,000 page monstrosities?! But, you know what? Many of the things that are covered in one of those formal plans are important to consider. So – we’ve created a [...]
Jun 17
Most small business owners are struggling with the effects of the recession / new economy – every day. And the news media just won’t let up! If their goal is to instill fear in the hearts of American consumer, they have succeeded. Have you seen the Consumer Confidence Index (CCI) lately? It’s at an all [...]
No responses yet marketing,New Economy,recession,strategy,Taking Action
Jun 14
Many are calling the present economic situation a “recession” or an “economic downturn.” While the present reality is indeed both of those, many are seeing it as a more permanent “economic realignment,” or “economic adjustment.” Let’s call it like it will be: a New Economy. What does that mean? From individuals, to local, state and [...]
No responses yet financial analysis,marketing,recession,strategy
May 28
Here’s a hundred-and-one resources that’ll help you run your business more effectively and efficiently, courtesy of Inc. magazine. Now you won’t be able to say, “I don’t have the time to market and sell…” Here’s the link: http://www.inc.com/tools?partner=newsletter_Success Enjoy! And let us know how you used any of these to grow your business – in [...]
May 23
A member of one of our CEO Focus groups in Maryland, Sam, was building a new home generator repair business. A “consultant” told him he should do radio ads to bring new customers. Off Sam went and spent $60,000 on radio ads! Did they work? Nobody knows, because they had not set up a way [...]
